Marketing Tip

No matter what the piece logo, ad, website always remember that for a client and/or prospective client to respond they must understand what you are saying. Make sure you are talking to them in their language



Marketing's Twin

Better design through better understanding means better results.

Yes, you can design and develop a logo and materials without a marketing plan, but we wouldn't recommend it. It would be like going on a spending spree at the garden centre without a fundamental understanding of and strategy for your garden in place. When design and development are done in conjunction with a well thought-out plan, goals are achieved more quickly. By using your plan, the message that's created will be easier for the target customer to take in and respond to.