Marketing Tip
No matter what the piece logo, ad, website always remember that for a client and/or prospective client to respond they must understand what you are saying. Make sure you are talking to them in their language
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Marketing's Twin
Better design through better understanding means better results.
Yes, you can design and develop a logo and materials without a marketing plan, but we wouldn't recommend it. It would be like going on a spending spree at the garden centre without a fundamental understanding of and strategy for your garden in place. When design and development are done in conjunction with a well thought-out plan, goals are achieved more quickly. By using your plan, the message that's created will be easier for the target customer to take in and respond to.
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